Friday, May 20, 2016
Imagine you’re shopping for some groceries. Most products have very appealing packaging, in order to try and persuade you to buy the goods (in favour of their competition). Some of these foods have food claims in order to inform you about their benefits. When strolling through the supermarket, you come across a new applesauce brand, and are eager to try it. There are 2 jars that you can choose from: one with an “organic” label on it, whereas the other one says “natural”. What jar would you choose?
Did you pick the “natural” applesauce jar? If you did, then you’re like the majority of consumers. But why did you make that choice? Does it sound better? And is it this really a better choice? Do you know what these claims really mean?